I developed a full brand refresh for my hometown dance studio, updating their logo, color palette, typography, website, and Instagram presence. Instead of reinventing the brand, my goal was to refine what already made it recognizable. I elevated their signature pink into a more modern, cohesive palette and built a cleaner visual system around it. The updated typography and overall design maintain the studio’s original identity while bringing greater clarity, consistency, and professionalism across every touchpoint.
I used the studio’s existing content to build a fully updated website in Figma and created a new set of Instagram templates using Adobe Illustrator based on their own posts. By reorganizing their information and standardizing their visual elements, I made their online presence more cohesive, consistent, and easier for them to maintain moving forward.