
For the Packaging Alliance Coalition project, I, along with others in a group I was a part of, developed a full confectionery PR box system, including both a rigid box and a retail box built with required materials like paperboard and chipboard. We created an original marzipan candy brand called Orchrd, designing the entire visual identity, from the color palette and type choices to custom iconography, dielines, and a full pitch deck. After finalizing the designs, I hand‑assembled the packaging myself, gluing the printed wraps onto the rigid box and constructing each box to match the professional production standards. The result is a cohesive, tactile brand experience that showcases both design strategy and hands‑on craftsmanship.




